Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Reveals Rise in Britons Using Mobile Internet

April 2011 - Telecommunications

A new survey carried out by Carphone Warehouse has shown that 69% of UK mobile users have increased their internet usage over the last year. The poll was undertaken to coincide with the new unlimited internet tariff offered by Talkmobile. Of the 2,000 respondents… Read more...

Poll Discovers Android and iPhone Most Popular Amongst Younger Generation

April 2011 - Telecommunications

Research carried out by Yougov has revealed that Apple’s iPhone and Google’s Android are most popular amongst the 18 and 34 age groups, representing a third of the UK smartphone market share each. The poll, carried out amongst 2001 adults in the… Read more...

Poll Shows Public Support for UK Voting Reform on the Decline

April 2011 - Central Government

Public support is moving away from the suggested historic reform to the voting system, according to a Populus Poll for The Times newspaper released today. The results of the survey show a decrease in support for the alternative vote (AV) as a replacement… Read more...

Research Reveals Android Winning UK Smartphone Popularity Race

April 2011 - Telecommunications

A new study conducted by YouGov on behalf of Intelligent Environments has shown that Google’s Android operating system has nudged ahead to top place over Apple’s iPhone. Android has now secured 28% of the UK mobile user market compared… Read more...

New Survey Sheds Light on UK Women

March 2011 - Public Consultation

A survey which took place across university campuses around the UK has shown that body image is an issue for females of every age, with a third of women saying they would trade at least a year of their life to achieve their ideal body shape and weight. Research… Read more...

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