Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Attitudes towards data and privacy revealed by survey with only 17% saying personalised ads are ethical

February 2019 - Information Technology

Attitudes towards data and privacy revealed by survey with only 17% saying personalised ads are ethical: A survey to find out more about attitudes around the collection of data and privacy has revealed just 17% of respondents believe personalised adverts… Read more...


Brits planning to save £1600 by reducing spending in 2019, reveals survey

February 2019 - FMCG

Brits planning to save £1600 by reducing spending in 2019: More than half of those polled (56%) in a spending habit survey have said they plan to cut down on buying products this year - with an average save of £131 each month - equating to £1572… Read more...


'Big Six' beaten by small energy suppliers in latest Which? survey

February 2019 - Utilities

'Big Six' beaten by small energy suppliers in latest Which? survey: The annual satisfaction survey by Which? has revealed smaller energy suppliers have performed better when it comes to customer satisfaction than the traditional 'Big Six'.… Read more...


Contradictions about digestive health benefits of foods revealed by survey

February 2019 - Food

Contradictions about the digestive health benefits of foods revealed by survey: A survey of respondents from five countries around the world has revealed confusion when it comes to which foods are good and bad for digestive health. The poll of 3,000… Read more...


Two-thirds of consumers cutting down on single-use plastics

February 2019 - FMCG

Two-thirds of consumers cutting down on single-use plastics: A Keep Britain Tidy survey has found that two-thirds of consumers are buying less single-use plastics. It also found that programmes like Blue Planet II as well as the wider debate around plastics… Read more...

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