Media and PR Market Research Insights And Findings
Radio is classified as the UK’s most trusted news source, according to new survey
December 2017
Radio is classified as the UK’s most trusted news source, according to new survey: Following the Government’s deregulation proposals for commercial radio, out of 1,200 commercial radio listeners over three quarters (77%) classify radio as a trustworthy… Read more...
Recent statistics reveal that the UK film industry is the fastest growing sector
September 2017
Recent statistics reveal that the UK film industry is the fastest growing sector: The Department for Digital, Culture, Media & Sport has identified the film industry as the fastest growing sector, as currently it contributes to £4.3billion of the… Read more...
Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says
September 2017
Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling… Read more...
Media needs an overhaul, survey suggests
March 2017
Media needs an overhaul, survey suggests: According to a recent survey by the media consultancy ID Comms, advertisers are not meeting expectations in four core areas, namely: setting clear key performance indicators for the media; having a point of view on… Read more...
Majority cannot differentiate between fake and real news reports, survey finds
February 2017
Majority cannot differentiate between fake and real news reports, survey finds: A recent media survey by Channel 4 has revealed that less than 5 per cent of people were able to correctly tell the difference between fake news articles and real articles when… Read more...
20 per cent of consumer media consumption is influencer content, survey finds
January 2017
20 per cent of consumer media consumption is influencer content, survey finds: According to a survey conducted by PR and content agency, Good Relations, consumers are increasingly viewing influencer content to help them make decisions about purchasing products,… Read more...
