Market Research Insights and Research Findings
Latest Market Research Insights
Survey Discovers Major Loss of English Words in Favour of Text Speak
October 2011 - Education
To mark the launch of a book which tells the story of language called Planet Word, researchers surveyed 2,000 adults on their use of words. The study found that shortened text message-style terms are replacing the words which our parents and grandparents… Read more...
Poll Finds UK Needs To Improve Customer Service Ahead of 2012 Olympics
October 2011 - Retail
A poll carried out by analysts Sidona Group as part of National Customer Service Week has found that there is a “clear need” for enhanced staff training in preparation for the 2012 Olympic Games. Leisure and tourism workers have been revealed… Read more...
Halloween Ranks Second Most Popular Family Celebration in UK
October 2011 - Public Consultation
Woolworths.co.uk has carried out a poll of 2,000 parents to discover the party habits of British families - it found that Halloween is now the second most popular family festivity, beat only by Christmas. Nearly two-thirds of UK children are set to take to… Read more...
Survey Warns of Health Risk Due to Brit Decline in Walking
October 2011 - Health
Following the results of a Department for Transport survey which found a marked decrease in the amount of walking that Britons engage in, scientists fear that cancer rates in the UK will rise. The survey discovered that the average person went on just 210… Read more...
ICO Survey Finds Declining Public Confidence in Online Data Protection
October 2011 - Information Technology
Following a survey by watchdog ICO of 2,500 UK-based individuals and 800 businesses, a report warns that consumer trust is plummeting due to a massive 58% increase in data security breaches this year. The ICO report said that almost three-quarters of individuals… Read more...

