Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Reveals UK and US Consumers Want Less Complex Gadgets

February 2011 - Information Technology

A new survey carried out by Accenture has found that over half of both British and American consumers would prefer simpler gadgets that work better, instead of increasingly complex and unreliable devices. The study of more than 2,000 consumers investigated… Read more...

Study Reveals UK Rates BlackBerry Best Smartphone

February 2011 - Telecommunications

According to a recent market research study by GfK, the BlackBerry smartphone has taken top ranking in the UK. The device saw major uptake over the Christmas season, with over 500 000 handsets sold in December alone. Developed by Canadian company Research… Read more...

Market Research Confirms Symbian OS Has Lost First Place to Android

February 2011 - Telecommunications

A new study by UK-based market research company Canalys has shown that in the fourth quarter of 2010, Google’s Android operating system has taken top position in popularity over Nokia’s Symbian OS – this has been measured through global… Read more...

Market Research Finds Barclays Needs More Focus on Customer Care

February 2011 - Financial Services

Results from a recent Which? survey have revealed that only 53% of Barclays’ current account customers were satisfied with their service compared with other personal finance service leaders such as First Direct and Virgin, who have a satisfaction level… Read more...

Market Research Finds Brits Rate Short Breaks and Spain Holidays Top In 2011

February 2011 - Sport, Leisure and Tourism

A recent market research study has revealed that Spain is set to be the most popular travel destination this year. This is proving to be part of an increasing trend of British people travelling within Europe. The market research company GfK Ascent has demonstrated… Read more...

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