Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Research Finds Smartphone Sales Now Outpace PCs

February 2011 - Telecommunications

A new study by IDC has found that in the last quarter of 2010, smartphone handsets outsold PCs. Consumer electronics manufacturers shipped 100.9 million smartphones in the last three months of 2010. This is an 87% increase on the same period in 2009. In contrast,… Read more...

UK Survey Sees Cupid Feeling the Valentines Pocket Pinch

February 2011 - Public Consultation

A market research survey has now shown that there has been a 16% drop of Valentine’s Day gifts being bought year-on-year in the UK, with men spending 25% less on gifts in 2010 than in 2009, and the trend expected to continue this year. The study also… Read more...

Consumer Research Leads Standard Life to Undergo Major Overhaul

February 2011 - Financial Services

Following from research into what customers want from a provider, savings and investments company Standard Life is undergoing a major overhaul of its marketing communications strategy to make it more customer-focused. For the first stage of its revamp, Standard… Read more...

Research Shows December Cold Snap Created 25% Increase in Online Sales

February 2011 - Retail

Market research completed by the IMRG Capgemini e-Retail Sales Index has shown that public online spending increased 25% in December to £6.8bn because the snow drove shoppers indoors. It also found that consumer sales jumped 7% compared to the previous… Read more...

Study on Consumer Trust in Media Finds Online News Ranks Top

February 2011 - Media and PR

Consumer research for the 11th Edelman Trust Barometer report revealed this morning has found that while the UK public’s trust in media is at an unprecedented low, online news sources remain as first choice for most people when looking for information… Read more...

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