Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Study on Consumer Trust in Media Finds Online News Ranks Top

February 2011 - Media and PR

Consumer research for the 11th Edelman Trust Barometer report revealed this morning has found that while the UK public’s trust in media is at an unprecedented low, online news sources remain as first choice for most people when looking for information… Read more...

BBC Launches Online Study On Public Opinion of UK

February 2011 - Public Consultation

BBC Lab UK has commissioned a new study to discover whether the British public believes the three-tier class system is still alive and well. Editor of BBC Lab UK, Richard Cable, commented, “Class has long been something of a national obsession. The… Read more...

Market Research Reveals Girls Love Digital Media

February 2011 - Media and PR

A recent study of UK girls aged between eight and 18 demonstrates that this demographic increasingly finds mobile phones, online chat, internet searches, social networking and gaming indispensible. This is seen as a natural part of the growing mobile trend… Read more...

Survey Reveals UK and US Consumers Want Less Complex Gadgets

February 2011 - Information Technology

A new survey carried out by Accenture has found that over half of both British and American consumers would prefer simpler gadgets that work better, instead of increasingly complex and unreliable devices. The study of more than 2,000 consumers investigated… Read more...

Study Reveals UK Rates BlackBerry Best Smartphone

February 2011 - Telecommunications

According to a recent market research study by GfK, the BlackBerry smartphone has taken top ranking in the UK. The device saw major uptake over the Christmas season, with over 500 000 handsets sold in December alone. Developed by Canadian company Research… Read more...

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