Media and PR Market Research Insights And Findings
Survey finds demand means advertisers are working 70 hour weeks to keep up
November 2016
Survey finds demand means advertisers are working 70 hour weeks to keep up: A recent media and PR survey by Prudential has revealed that more than 25 per cent of advertising professionals are working more hours than they were a year ago. According to Prudential,… Read more...
60 per cent of marketers are not being sufficiently trained in media
November 2016
60 per cent of marketers are not being sufficiently trained in media: According to a recent survey of media agency marketers and senior brand marketers, entitled ‘ID Comms' 2016 Training Survey’, many major brands are not sufficiently investing… Read more...
More money to be spent on social advertising, survey finds
October 2016
More money to be spent on social advertising, survey finds: According to a recent report, American marketing professionals are getting ready to increase their spend on paid advertising on social media in the upcoming 12 months as a result of the decline in… Read more...
PRs are not up to the job, journalists claim
September 2016
PRs are not up to the job, journalists claim: According to the findings of a media and PR survey by the Press Gazette and PR Week, nearly 50 per cent of journalists do not think that PRs are up to scratch. The survey aimed to explore the opinions of media… Read more...
Journalists worry that website content is being ‘dumbed down’, survey finds
August 2016
Journalists worry that website content is being ‘dumbed down’, survey finds: A recent public relations survey by Press Gazette has revealed that journalists are concerned that the content on their website has been ‘dumbed down’. Of… Read more...
New survey shows access to social media in the workplace is high priority for students
June 2016
New survey shows access to social media in the workplace is high priority for students: A recent survey has revealed that students now deem access to social media to be of a higher priority than annual bonuses or promotions. The study, carried out by Debut,… Read more...
