Media and PR Market Research Insights And Findings
PR, media and marketing suffering from a mental illness epidemic, according to CIPR
May 2016
A recent discussion hosted by the Chartered Institute of Public Relations (CIPR) has revealed that mental illness is at epidemic-level within the PR, media and marketing industry. As well as this, employers are not equipped to provide their workers with the… Read more...
Survey finds British film industry will be affected by Brexit
April 2016
According to a survey of 686 media industry professionals, 67 per cent of those in the media sector feel that Britain’s potential exit from the European Union will have a less than positive impact on the United Kingdom’s creative industry. On… Read more...
Greater ROI for programmatic advertising, survey finds
March 2016
According to a recent survey by the digital marketing experts, AdRoll, the majority of marketing professionals believe that programmatic adverts provice a greater return on investment (ROI) than traditional media. The market researchers spoke with 220 senior… Read more...
Survey finds British media is most biased and right-wing in EU
February 2016
According to a research piece of market research into the British media, the British press has been names the most biased and right-wing out of seven major European nations. The market researchers surveyed seven major European nations to find out how the… Read more...
NFL Super Bowl 50 ads considered entertainment, not marketing, survey finds
February 2016
A media and PR survey into NFL Super Bowl 50 advertisements – which was conducted in the month before Super Bowl Sunday – has revealed that viewers consider the adverts, which air during the game, as entertainment, as opposed to marketing, although,… Read more...
Survey finds 109 journalists were killed in 2015
January 2016
According to a survey, which documented the potentially deadly dangers which journalists face all over the world, at least 109 journalists were killed in crossfire, bombs or targeted killings in 2015. Figures from the International Federation of Journalists… Read more...
