Market Research Insights and Research Findings
Latest Market Research Insights
Success for Mondelez’s Dairy Milk share bags, market analysis shows
December 2014 - FMCG
Market analysis by IRI shows that Mondelez’s Dairy Milk continues to top the UK market as the bestselling chocolate bar. However, Mars bar and Snickers saw a decrease in sales as a result of downsizing their bars. In the 52 weeks before 16th August 2014,… Read more...
Annual utility costs and council tax underestimated by an average of £770, survey suggests
December 2014 - Utilities
Households in Britain underestimate their annual council tax and utility bills by £770, research by Santander finds. On average, a household spends up to £3,329 on utility bills annually. However, those questioned approximated that they spend £2,559 on… Read more...
Empty homes need filling, survey finds
December 2014 - Housing
Of the 2,000 people in Britain polled, 78 per cent have disclosed that they want to see Government making a greater effort to fill empty homes. The findings came from a recent Halifax survey, in conjunction with the National Empty Homes Agency. The survey,… Read more...
“Frozen” merchandise more desirable than Barbie dolls this Christmas, survey finds
November 2014 - Retail
Research from the National Retail Federation has found that Barbie dolls are no longer the most sought after present for young girls, for the first time in 11 years. According to the survey, 1 in 5 parents questioned revealed they would be purchasing “Frozen”… Read more...
Popularity rising for supermarket own-brands, survey finds
November 2014 - Retail
The findings from Nielsen's Homescan FMCG survey has shown that a new wave of positivity is surrounding own-brand products. The survey has revealed that own-brand items have contributed to 54 per cent of UK supermarket grocery sales this year. Further highlighting… Read more...
