Market Research Insights and Research Findings
Latest Market Research Insights
Market Research Discovers Worst Offenders for Cyber Attacks Globally
September 2012 - Information Technology
Global market research by web security firm Incapsula has demonstrated that the UK currently wears the dubious crown for launching the most cyber attacks per user session in the world. The study broke down the number of Internet attacks by country and will… Read more...
Poll Reveals The Cars Which Britons Find Sexiest When Driven by the Opposite Sex
September 2012 - Automotive
As part of a research project into Britain’s favourite cars, a poll of 1,876 people from across the UK by www.Breakeryard.com has uncovered which vehicles are considered most appealing by the opposite sex. Respondents were asked which car they thought… Read more...
UK Doctor Survey Highlights Problem of Fraudulent Whiplash Claims for Insurance
September 2012 - Health
Market Research by YouGov on behalf of car insurer AXA, which aims to understand the UK culture of Personal Injury (PI) claims to reduce the pay-outs causing car insurance premiums to skyrocket, have discovered a concern over whiplash claims. The survey questioned… Read more...
Market Research Demonstrates Lack of Employee Compliance with IT Security
September 2012 - Information Technology
A pan-European study by IT company Imation has shown how employees respond and comply with security policies in the workplace. The poll, which took a sample of 1,000 workers in Germany, France and the UK, found that Germans, true to their rule-bound stereotype,… Read more...
Market Research Highlights Need for More Investment to Keep Cyclers Safe
September 2012 - Transport & Infrastructure
According to a survey by YouGov for Motor.co.uk, the London Olympics have had a positive impact on the public’s perception of cyclists although this is dampened by safety issues - more than a third of motorists said they have reassessed their previously… Read more...