Accompanied Shops and Intercepts Market Research Company

Search

Get In Touch

Comments:
Name:
Company:
Email:
Phone:

Approved Suppliers For...

DJS News

DJS Research Ltd Promotes Charlotte Sykes to Research Manager
Mon, 29th Apr 2013
DJS Research Ltd is pleased to announce the promotion of Charlotte Sykes to Research Manager. ... Read More

E-News Sign up

Name:
Email:

Market Research Insights

Android and iOS Account For Majority of Smartphone Operating System Market
Thu, 23rd May 2013
Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading ......Read More
New Research Suggests European Smartphone Users Face Price Disparities Compared to UK
Thu, 23rd May 2013
New research in to smartphone tariffs has suggested that, in markets without a ‘maverick’ competitor – such ......Read More
Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research
Thu, 23rd May 2013
Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is ......Read More
Survey Discovers UK Brands Struggling to Retain Customer Loyalty
Wed, 22nd May 2013

The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult ......Read More
Survey Sees Majority of Britons Spending Their Summer Holiday Locally
Mon, 20th May 2013

Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as ......Read More
Consumer Survey Reveals Highest and Lowest Rated High Street Brands
Fri, 17th May 2013

A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in ......Read More
Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
Wed, 15th May 2013

A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate ......Read More
Electric Car Market Seems Unlikely To Accelerate, Suggests Research
Tue, 14th May 2013
Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of ......Read More
Study Shows Western Europe's Main Dealer Count Declined in 2012
Tue, 14th May 2013
Research by ICDP (based in the UK) has suggested that the collapse in demand for cars in Western Europe ......Read More
Research In To Classic Car Market Reveals Top Twenty Most Endangered British Cars
Tue, 14th May 2013
New research released by HonestJohn.co.uk reveals the top 10 most endangered Biritsh cars. Of the 10 on the list, ......Read More

Accompanied Shops/Intercepts
Market Research

In our experience, one of the most effective ways of understanding a consumer’s buying behaviour, is to accompany them on a shopping trip – something we call "Accompanied Shops".

Respondents are pre-recruited and invited to spend 45 minutes to an hour walking around a store, as if they were carrying out their routine shopping. A Senior Researcher accompanies them and conducts a depth interview as they tour the store. There is usually 15 minutes or so to spare at the end where the Researcher and respondent can sit down and discuss other topics from the topic guide (contains questions to be covered during the process). Alternatively, the time can be used to visit a competitor store and make comparisons between the two.

As well as accompanied shops, we also carry out "Intercepts". These are similar to accompanied shops but respondents are recruited in situ during their shopping trip. We use recruiters to approach people in store and ask them to take part in an interview. The interview tends to be shorter (10-15 minutes) rather than the 45 minute pre-recruited accompanied shop.

The obvious advantage of these approaches is that the Researcher can see first hand, the types of products the respondent is drawn to, the type of questions they may ask staff, what they think of the in-store environment and promotions etc.