We can design, script and administer market research questionnaires across several formats including:
- CATI (Computer Aided Telephone Interviewing)
- CAPI (Computer Aided Personal Interviewing)
- Hosted on a website
- Link distributed via email
- Link distributed via social media
We specialise in designing interactive and innovative online market research questionnaires to decrease respondent fatigue and drop-out rate.
The reliability of the answers given to questions is vital to the outcome of any piece of market research. Questionnaire design, therefore, plays a huge role in the service we at DJS Research provide. In order to construct a survey which will be the most beneficial for you, we take the time to fully understand your organisation and the wider sector in which it operates. Manufacturers of construction materials are more likely to be concerned with respondents’ perceptions of the thermal and acoustic properties of a material than are sportswear manufacturers, who may consider views on aesthetics and flexibility to be of paramount importance.
Following this initial consultation, our Senior Researchers construct a questionnaire designed to provide our clients with the answers they need to make an informed decision. Often, clients come to us with their own market research questionnaire already completed. In this case, we would review the wording, structure and routing of the questionnaire to remove any leading questions, ensure that it adhered to the Market Research Society’s code and to increase respondent engagement as much as possible to minimise drop-out rates. We may also suggest the addition or removal of questions depending on exactly what the market research project sought to achieve. The market research questionnaire is then sent for final approval, scripted, completed and analysed.
We have designed and implemented market research questionnaires for hundreds of clients across the entire array of industry sectors.