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DJS Research Ltd Promotes Charlotte Sykes to Research Manager
Mon, 29th Apr 2013
DJS Research Ltd is pleased to announce the promotion of Charlotte Sykes to Research Manager. ... Read More

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Market Research Insights

Android and iOS Account For Majority of Smartphone Operating System Market
Thu, 23rd May 2013
Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading ......Read More
New Research Suggests European Smartphone Users Face Price Disparities Compared to UK
Thu, 23rd May 2013
New research in to smartphone tariffs has suggested that, in markets without a ‘maverick’ competitor – such ......Read More
Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research
Thu, 23rd May 2013
Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is ......Read More
Survey Discovers UK Brands Struggling to Retain Customer Loyalty
Wed, 22nd May 2013

The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult ......Read More
Survey Sees Majority of Britons Spending Their Summer Holiday Locally
Mon, 20th May 2013

Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as ......Read More
Consumer Survey Reveals Highest and Lowest Rated High Street Brands
Fri, 17th May 2013

A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in ......Read More
Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
Wed, 15th May 2013

A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate ......Read More
Electric Car Market Seems Unlikely To Accelerate, Suggests Research
Tue, 14th May 2013
Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of ......Read More
Study Shows Western Europe's Main Dealer Count Declined in 2012
Tue, 14th May 2013
Research by ICDP (based in the UK) has suggested that the collapse in demand for cars in Western Europe ......Read More
Research In To Classic Car Market Reveals Top Twenty Most Endangered British Cars
Tue, 14th May 2013
New research released by HonestJohn.co.uk reveals the top 10 most endangered Biritsh cars. Of the 10 on the list, ......Read More

Employee Research Market Research

DJS Research’s previous research suggests employees have a series of needs at the workplace. Satisfying each level of needs will generate some degree of satisfaction, favourability and ultimately, employee commitment.

If the basic ”hygiene” or functional needs relating to issues such as pay, the tools required for the job and safety or security are not met, this will result in active employee dissatisfaction. Providing for these basic, functional needs will create satisfaction amongst employees; however, satisfaction can be a very passive state and does not, necessarily result in a motivated, committed workforce.

To turn satisfaction into more active favourability towards the organisation, an image and culture needs to be in place with which the employee feels comfortable. This is likely to involve a corporate vision and set of values to which the employee can subscribe. It may also involve recruiting people who fit in well with those organisation values; this will ensure that employees have respect for each other, enjoy working together and can do so productively. Providing for these more intangible needs will begin to create a sense of belonging amongst employees.

However, in a time of career mobility, employers need to go beyond even these feelings of favourability and belonging in order to engender active employee commitment. In order to maximise such commitment, an organisation needs to provide the necessary conditions.

Such fulfilment is most likely when employees feel actively involved in the organisation and know where they fit into that organisation. Employees require recognition for their efforts and need to feel that their contribution is valued and appreciated. They need to achieve a combination of both the organisation’s goals and their own personal goals at the same time. It is only then that employees will begin to feel in a relationship with their employers and a sense of commitment to the organisation will evolve (see below).